A real estate professional hired VSGD to come up with several different logo designs for a low-income community living concept early in the development stage. She requested the ideas to represent a warm, welcoming, and friendly community, the heart of the branding concept.
VSGD designed different options in multiple color palettes to align with the business vision. Ultimately, the house structure and partial circle representing a hug was the winner! Below you can view the additional concepts VSGD presented if you are curious.